Treo have a long history of funny and goofy advertising...
...but it has neither been relatable or personal. The effect of this has been that few feels that Treo is a brand for them. They know about Treo, but they select other brands. At the same time, the ones who are faithfully buying Treo are dying out.
We needed to make the brand relatable and personal, and secure a younger target audience.
Our new communication concept for Treo, ‘Don’t let headache stand in the way’ tells stories that are both personal and relatable.
The situations aren’t to “grown-up” or huge; no weddings, around-the-world trips or new-born children. Instead, Treo focuses on the small stories and nuances; looking forward to a day for yourself with Netflix and a cup of tea or a date with that special someone.
Creative direction from start to finish. Including idea creation, copywriting, briefing, post production and securing overall look and feel for the films.
Concept, TVC and outdoor advertising.