Zyx isn’t a normal pain-killer.
Zyx is the pain-killer for the throat.
With Zyx’s new tonality we simplify the visualisation of pain and pain-relief and make it a lot less complicated – and above all, we do it with a lot of humour.
With this tonality, Zyx becomes the modern lozenge that the consumer can relate to in both a rational and emotional way.
Creative direction from start to finish. Including idea creation, copywriting, briefing, post production and securing overall look and feel for the films.
Concept, TVC and (upcoming) outdoor advertising.