Creating engaging 360° for ICA
ICA – Swedens biggest retailer wanted something special for Halloween. We took over a convenience store after hours and turned it into a scary dungeon.
The campaign got a relevance score of 10 on Facebook, and many watched the entire experience.
Creative direction from start to finish. Including idea creation, copywriting, briefing and securing overall look and feel for the films.
Script, set-up and a 360 video.
Some minor changes were made, but the over-all story was the same from this first storyboard.