ICA

For Halloween, ICA wanted something quite out of the ordinary...

Creating engaging 360° for ICA
ICA – Swedens biggest retailer wanted something special for Halloween. We took over a convenience store after hours and turned it into a scary dungeon.

The campaign got a relevance score of 10 on Facebook, and many watched the entire experience.

Creative direction from start to finish. Including idea creation, copywriting, briefing and securing overall look and feel for the films.

Delivery
Script, set-up and a 360 video.

Client
ICA

Employer
Marvelous




Original storyboard
Some minor changes were made, but the over-all story was the same from this first storyboard.