art director / senior advertising creative
Martin Welander

art director / senior advertising creative
Martin Welander

Hello, I'm Martin 👋

I am a versatile senior advertising creative with over ten years of experience working in different creative agencies.

I studied as a conceptual advertising art director at Berghs School of Communication in Stockholm, Sweden, and I enjoy coming up with ideas and concepts for brands. I still love working directly with the tools and applying my skills.

I like solving problems and my curiosity pushes me to keep learning and improving.

Case studies and selected works

  • employer branding
  • award winning
  • strategy

An award winning, [not so square] transformation for a square building company.

  • advertising
  • campaign
  • pharma
  • strategy

Connecting with a younger audience through cultural insight.

  • experimental
  • emerging tech
  • campaign

A 360° thrilling adventure: turning an ICA store into a dungeon for Halloween.

  • advertising
  • campaign
  • pharma
  • strategy

“When you don’t want a sore throat.”

  • experimental
  • emerging tech
  • campaign

A dive into virtual reality with H&M’s Olympic Collection.

Maxalt Rapitab
  • advertising
  • campaign
  • pharma
  • strategy

Focused campaign connects with women.

  • agency self-promotion
  • web series
  • on the road
  • passion project

Finding creative new ways to self-promote an agency and highlight its expertise and clients.

In this case we follow the journey towards the attractive employer with Fredrik Stranne – CEO of the people agency Coreworkers.

Featured Selections

  • various projects
  • selected works
  • one-offs
  • etc etc

Discover various projects and work that showcase my abilities and creative nuances.

Works well with others

What some of the people I’ve worked with have to say about me.

Quote from a former colleague

a clever jack-of-all-trades who always comes up with things with a fun unexpected twist

Quote from a former colleague

curious, helpful, and always willing to assist with input and thoughts

Quote from a former colleague

visually strong, flexible, unpretentious, solution-oriented, creative, and responsive

Quote from a former colleague

a wise and reflective person who is interested in others

Quote from a former colleague

a very good "right hand" for project managers in his projects, as he has a great helicopter perspective

Quote from a former colleague

super-creative and a very fun and inspiring person to work with


I’ve worked with clients spanning many various industries, all with their own challenges.

  • Adapteo
  • Treo
  • Carlsberg
  • Region Uppsala
  • H&M
  • ICA
  • Zyx
  • Festis
  • Maxalt Rapitab
  • Södersjukhuset
  • Brooklyn Brewery
  • Somersby
  • SBAB
  • Apotekarnes Julmust
  • Guinness
  • JBL
  • Kate Kae
  • Ford
  • American Express
  • Kavli
  • Innocent
  • Amazon Prime
  • Falcon
  • Pandora
  • Coca-Cola
  • Klarna
  • Veidekke
  • Celsius
  • Schneider Electric
  • PwC
  • Eriks Såser
  • Rusta
  • Apotek Hjärtat
  • Amber Bay
  • Blå Band
  • BorderShop
  • AirTours
  • Storytel
  • Ecco
  • Wästbygg Group
  • re:member
  • Fanta
  • Our/Vodka
  • SBS Discovery
  • Tallink Silja
  • History Channel
  • Erdinger
  • and more...


A selection of some of all the things I can do.

  • creative direction
  • art direction
  • copywriting
  • social media strategy
  • advertising strategy
  • creative strategy
  • digital strategy
  • branding
  • insights
  • strategy
  • employer branding
  • consumer insights
  • target group insights
  • client interaction
  • digital marketing
  • crossmedia marketing
  • integrated marketing
  • pr
  • internal communications
  • identity
  • brand development
  • social media marketing
  • graphic design
  • motion graphics
  • web
  • interaction design
  • typography
  • creative production
  • advertising
  • communication
  • editing
  • brochures
  • interactive ads
  • film
  • print design
  • presentation design
  • packaging design
  • photoshop
  • after effects
  • illustrator
  • premiere pro
  • indesign
  • chatgpt
  • ai
  • keynote
  • powerpoint
  • and more...

Let's connect.

Art director / senior advertising creative based in Stockholm. Available for work.