art director / senior advertising creative
Martin Welander

art director / senior advertising creative
Martin Welander

"Martin is fun and clever, has many fun ideas, and also a breadth of skills that are important to us as an agency. He is creatively driven and really wants to do a good job."
Fredrik Stranne, CEO at Coreworkers

I combine strategy with strong conceptual and visual thinking. I am driven through projects from start to delivery, where I strive for high ideas and quality at every step. My presentations are well received for both their visual and rhetorical power. I am passionate about creativity and innovation in all project phases and am driven by finding the perfect mix between creativity and strategy.

Work experience

Art director

Responsible for developing employer brands and campaigns that help companies enhance their appeal as employers. My most notable projects include the web series ‘Let’s get to work!’ which showcased the agency’s capabilities in an innovative way, and the award-winning work for Adapteo that won silver in the strategy category at the Magnet Awards. I have made valuable contributions for, among others, Södersjukhuset, Region Uppsala, and PwC.

Senior creative

Responsible for strategic and creative direction across multiple disciplines, including art direction, copywriting, and film production. Led projects from concept development to execution, delivering value for leading brands such as H&M and ICA.

Art director

Developed creative concepts and directed the implementation of digital campaigns for prominent clients such as Ford and Discovery Channel. Accelerated the company’s expansion through innovation in digital advertising formats.

Concept / creative

Led the development and activation of campaigns, integrating creative strategies across both digital and traditional channels. Worked with brands such as Coca-Cola and Innocent, improving customer engagement and market positions.

Cabomba Brothers
Motion / creative

Focusing on motion graphics and UX design, I enhanced brand experiences through impactful visual storytelling and optimized web solutions. I worked with clients such as Klarna and Veidekke, among others.

Food & Friends
Art director

Worked in a traditional creative duo together with a copywriter. We led projects from idea to finished product, producing campaign materials and design solutions for Risenta among others.

Skills and services

I have great skills in the craft of art direction as well as copywriting. I have deep knowledge of most of the Adobe Creative Suite, and excel in  Photoshop, Illustrator, After Effects, Premiere Pro, InDesign and Lightroom as well as AI tools such as OpenAI and Lumenor. Also proficient in HTML5, jQuery, CSS3 and WordPress.


Berghs School of Communication
Advertising, art director
Stockholms University
Written and oral communication
Forsbergs School
Graphic Design evening course
Berghs School of Communication
Introduction to Graphic Design

Contact info on request

Fredrik Stranne
CEO at Coreworkers
Karl Fredrik Mattson
Copywriter at Coreworkers
Jonas Bengtson
Manager at Marvelous

Explore cases

  • advertising
  • campaign
  • pharma
  • strategy

Connecting with a younger audience through cultural insight.

  • employer branding
  • award winning
  • strategy

An award winning, [not so square] transformation for a square building company.

Let's get to work!
  • agency self-promotion
  • web series
  • passion project

Finding creative new ways to self-promote an agency and highlight its expertise and clients.

Let's connect.

Art director / senior advertising creative based in Stockholm. Available for work.