art director / senior advertising creative
Martin Welander
art director / senior advertising creative
Martin Welander
Hello, I'm Martin 👋
I am a versatile senior advertising creative with over ten years of experience working in different creative agencies.
I studied as a conceptual advertising art director at Berghs School of Communication in Stockholm, Sweden, and I enjoy coming up with ideas and concepts for brands. I still love working directly with the tools and applying my skills.
I like solving problems and my curiosity pushes me to keep learning and improving.
Case studies and selected works
Pharma-advertising
Navigating industry regulations and being creative within the box.
Navigating the pharmaceutical industry requires careful balance: adhering to legal restrictions, managing modest budgets, and guiding cautious clients. This section showcases how, despite numerous challenges, innovative campaigns for brands like Treo, Zyx, and Maxalt Rapitab thrive within these constraints. Explore these cases to see how creativity excels, even in a tightly regulated environment.
Employer branding
Crafting cultures and building brand identities from the inside out.
Adapteo
An award winning, [not so square] transformation for square building company Adapteo
Experimental advertising and emerging tech
Blending new tech with creativity and cleverness.
Let's get to work!
Finding creative new ways to self-promote an agency and highlight its expertise and clients.
Let's get to work!
A new way to promote an agency. In this case, the employer branding agency Coreworkers.
Featured Selections
Various projects and works
Discover the subtle touches in my carefully crafted projects.
Works well with others
What some of the people I’ve worked with have to say about me.
Quote from a former colleague
a clever jack-of-all-trades who always comes up with things with a fun unexpected twist
Quote from a former colleague
curious, helpful, and always willing to assist with input and thoughts
Quote from a former colleague
visually strong, flexible, unpretentious, solution-oriented, creative, and responsive
Quote from a former colleague
a wise and reflective person who is interested in others
Quote from a former colleague
a very good "right hand" for project managers in his projects, as he has a great helicopter perspective
Quote from a former colleague
super-creative and a very fun and inspiring person to work with
Clients
I’ve worked with clients spanning many various industries, all with their own challenges.
- Adapteo
- Treo
- Carlsberg
- Region Uppsala
- H&M
- ICA
- Zyx
- Festis
- Maxalt Rapitab
- Södersjukhuset
- Brooklyn Brewery
- Somersby
- SBAB
- Apotekarnes Julmust
- Guinness
- JBL
- Kate Kae
- Ford
- American Express
- Kavli
- Innocent
- Amazon Prime
- Falcon
- Pandora
- Coca-Cola
- Klarna
- Veidekke
- Celsius
- Schneider Electric
- PwC
- Eriks Såser
- Rusta
- Apotek Hjärtat
- Amber Bay
- Blå Band
- BorderShop
- AirTours
- Storytel
- Ecco
- Wästbygg Group
- re:member
- Ecco
- Fanta
- Our/Vodka
- SBS Discovery
- Tallink Silja
- History Channel
- Erdinger
- and more...
Services
A selection of some of all the things I can do.
- creative direction
- art direction
- copywriting
- social media strategy
- advertising strategy
- creative strategy
- digital strategy
- branding
- insights
- strategy
- employer branding
- customer insights
- target group insights
- client interaction
- digital marketing
- crossmedia marketing
- integrated marketing
- pr
- internal communications
- identity
- brand development
- social media marketing
- graphic design
- motion graphics
- web
- interaction design
- typography
- creative production
- advertising
- communication
- editing
- brochures
- interactive ads
- film
- print design
- presentation design
- packaging design
- photoshop
- after effects
- illustrator
- premiere pro
- indesign
- chatgpt
- ai
- and more...